is the original source of all wealth, all success, all material gain,
all discoveries and inventions, and of all achievement."
Claude M. Bristol, Author
Why Automotive Training & Development?
We are client-centered.Too
many automotive training companies offer limited packages, with very
little flexibility. We're not simply a "canned" system. We believe in a
more personalized approach, so we work with our dealerships to tailor
our training programs to meet their needs.
Our approach is value added. Value-added
salespeople sell three
things—the product, the dealership, and themselves. This
three-dimensional approach not only produces immediate results, but also
creates customers for life.
We teach the psychology of sales, not just the sales process. Most automotive training companies focus almost exclusively on the "ten
steps to a sale." Selling vehicles requires a lot more. Top salespeople
are highly motivated, have clear goals and expectations, are extremely
self confident, and enjoy building relationships with their customers.
That is, they have what we call a positive mental
We don't believe in one-shot training. Many
organizations simply fly someone in for a training session and then
leave. Often, you don't even know who you’ll get. Our goal is to build a
lasting relationship with your dealership. That's why we assign a
highly qualified trainer who can not only recruit and train new
salespeople, but also retrain your current sales associates and work
with your management team over time. We also provide tools and resources
We focus on results.Our
goal is to improve the lives of the sales people we train, add value to
your dealership, and, in turn, serve your customers well. That's why
you can expect to see a 20 to 30 percent increase in sales and profits