SALES TRAINING PHILOSOPHY
ATD’s philosophy is simple. To
be effective, we must make three different “customers” smile--our dealerships,
our trainees, and, ultimately, our dealership’s customers.
We make our dealerships smile by helping
them develop GREAT sales professionals and reduce costly turnover.
We also do
Offering a variety of low-cost
services that can be tailored to your specific needs
Providing only experienced sales
trainers who want to build a long-term relationship with your dealership
Spending time with your sales manager
to go over the sales training program, describe its philosophy, answer
questions, and discuss ways to provide ongoing support
Guaranteeing our work
our trainees smile by enhancing their productivity, increasing their
income, and improving the quality of their lives.
In addition, we treat them fairly by:
Telling them about all the costs and
potential benefits up front, without over promising.
Using highly interactive training
methods that engage trainees, ask them to role play various sales strategies,
and encourage them to assume the mindset of their customers.
Providing them with a detailed
training manual and suggesting other resources for continuous learning.
Using positive methods that serve to
strengthen their motivation and self-confidence
Teaching them the knowledge and skills
they need to build relationships, add value throughout the sales process, and
continue to learn and sales process, continue to improve over time.
We make your customers
smile by making sure that your sales people:
Are personable, build immediate
rapport, listen actively to their customers’ wants and needs, and respond to
their “hot buttons.”
Find your customers the right vehicle
for them—one that they want and is within their means—and demonstrate its real
Negotiate in a principled way that
creates in a win-win situation for both the dealership and the customer.
perfect delivery and regular follow up so that your customers not only smile,
but come back over and over again and refer others to your dealership.