Our mission is to boost automotive sales, profits
and customer satisfaction by providing high quality
recruitment and professional development services.
Fred G. Slabine, President
Automotive Training & Development
The key to any
dealershipís success lies in having a highly motivated and effective sales
the quality of the vehicles and competitive pricing are important, but they
are not the whole
story. According to customer surveys, between 35 to 37% of a customerís
decision to buy is based on the salesperson!
Those who are most
successful build strong personal relationships and add value for the
sell three things: the product, the dealership and themselves. By adding
value throughout the sales process, they ensure that prospective customers
buy from your dealership, not the one down the street. Whatís more, they
become customers for life.
We begin by developing a
positive mental attitude. We
instill in our trainees the self-confidence, inspiration and motivation they
need for success. Whatís more, we provide the tools and resources necessary
to maintain that attitude no matter what happens in their lives, at their
dealership, or in the world around them. That alone sets us apart from
others in the industry.
Next we teachadvanced
selling techniques. We
provide concrete tips for building personal relationships with customers,
identifying and responding to customerís hot buttons, and pursuing local
businesses to generate prospects. We encourage taking time with customers so
that each step adds value, and creating a win-win-win situation for the
dealer, the salesperson, and the buyer.
Finally, we teach the
importance of continuous learning, so
your sales associates are always improving their performance, remain
confident and motivated, and see their earnings grow.